Twirl Boulder, located at 1727 15th st, just a block North of Boulder High School is the creation of Robin Luff. Robin and her husband have been dreaming of opening a yogurt store in Boulder for quite some time but were unable to find a location that would fit their business needs and be suitable for their target market, Boulder students and families.
Robin said, having Twirl a block away from Boulder High gives the students more variety for their lunch breaks. In fact to accommodate the earlier lunch crowd Twirl serves breakfast starting at 10am. To put a twist into the store, Twirl has also teamed up with Nick and Willy's pizza and serves it by the slice.
Robin says that she is deeply involved with Boulder high and philanthropy. She supports Latino students from the school and donates meals to disadvantaged teens weekly. Twirl also hosts a 'non-profit day' where they donate all profits to local charities and clubs.
Whats different here? Since Twirl is focusing their customer base around kids, families, and students Twirl rents out their store to events such as after school clubs for Boulder High. They also have a lounge in the back with games and couches for the kids to have fun and relax. Twirl also takes pictures of their customers and cycles them through their display monitors to show off to their friends. Later this month a group has rented out Twirl to have a Hunger Games party for the release, it should be a lot of fun.
Matt Ullrich, ullrich@boulderco.com, RE/MAXonBOULDER
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